1.     Apply Porter’s value chain model to Apple;

2.1 Describe the tasks that Apple must accomplish for each primary value activity. (5marks)

2.2 Name and explain four Information Systems that can add value to any 1 of the 5 primary activities (4 marks).

3. AAA is a Hotel with over 15 branches around Australia. AAA vision is to provide the best customer service and maintain and motivate loyal customers. Describe one way that Information Systems can support AAA to meet their vision. (2 marks)