Do each channel”s efforts seem to fit with your understanding of the company”s overall direct marketing strategy? How do they all work together? Discuss the target audience and how the media selections chosen help (or don”t help) to reach them. Analyze their creative and discus its effectiveness. Are there potential channels that are missing? If so, how would you advise the client to add that channel to the mix? (please be specific) How might the company modify its efforts to become more effective? How would you advise segmenting the target audience to maximize future performance? What metrics would you suggest to evaluate the performance of their campaign? Can you think of any metrics not immediately obvious that could reveal some insights? How does the company”s campaign compare to its competitors” campaigns? Do they seem to be at a particular advantage or disadvantage? Are there marketing relationships with other brands? If so do those relationships seem to fit with the