1)How can IT improve the customer experience. Use your own experience as good or bad examples.

2)Countermeasure can be defined as actions taken to counteract a danger or threat. Fennelly (2017) tells us that external and internal countermeasures can be conceptualized around the following five “Ds:”

• Deter
• Detect
• Delay
• Deny
• Destroy

Select and discuss one of the “Ds.” Also provide an example of your selected countermeasure in a real-world scenario.