Mini Case Study

You Are a Health Care Marketing Manager As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing.

Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.

The four Ps are as follows:

1. product

2. price

3. place

4. promotion